Audience Research Results

From these results I can conclude that to make my horror trailer scary to all viewers, I would need to include a few things. The protagonist in the trailer must be around 16-18 years old and human as that is the most common age that completed the survey and 65% of people said they would find it more scary if the villain was realistic rather than improbable and 42% of people said that they would find it more scary if the protagonist was around their age. Also, the horror trailer must be more suspense based rather than gory as 81% of people said they prefer suspense films to gore. The elements that need to be most prominent in the trailer would be the plot, editing and the actors need to be good for the trailer to be successful. Furthermore, majority of people said that the horror film that scared them the most was 'The Conjuring'. If my trailer is to be successful and scary, I would need to include similar suspense parts from said film.